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A Smart Twitter Message
Argentina ads are usually very creative… and this one for Smart it’s a proof! We all know that Smart cars are the smallest in the market. We also know that we can park them wherever we want thanks to...
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“Scream” Communication
Two different brands, two different products, but the same communication strategy. In the past, Old Spice used the strategy of a long and addictive speech in front of the camera with the old spice...
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Shine Bright like China: What Chinesse Men seek in a luxury brand
The famous signer Rihanna sings “Shine bright like a Diamond”. And That’s exactly what China does: It shines. Even if the Authorities forbid words such as “luxury” or “royal” in advertising, the...
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Chanel N°5 & Brad Deneuve
1979 : Catherine Deneuve starred several Chanel N°5 commercials. As a cinema star who had worked on multinational film productions, she was fluent in English. She had “the French touch” which...
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Superbowl, Supercars and Superads.
Superbowl for a normal American person= the most important sports event in the year in USA. Superbowl for brands: a way to reach American and worldwide audience with a creative commercial. As every...
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Spain is different
In September 2009, the Spanish edition of the magazine Vanity Fair created a special issue called « Viva Espana ». In that issue we found Spanish people who, in one way or another, have become the...
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Cars Masstige
« Masstige » was analyzed in one of my previous posts. Invented by Karl Lagerfeld, this word means the union of the « Mass » consuming culture with the Prest-« ige » of luxury brands. Today Luxury...
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Brazilian Sun Shines for European Brands
In Europe, the weather shaded in more than 50 grey nuances in May. Prêt-à-porter industry registered between -30% and -40% of sales vs. last year same period. How can brands succeed to make European...
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Non-European Luxury Brands
Summer is the time for traveling and discovering new spaces and traditions. When we visit a country, we link it with some us & habits, people or even brands. In a strong French economic crisis,...
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What goes around comes around
Whatever the industry, corporate campaigns have to be easily identified to the brand/group values and products. Sponsorship activities (sport events, exhibitions, showrooms, etc), ONGs collaboration,...
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